Tesi Hats | OAK ROOM
Tesi Hats

如藝術品般的義大利手工草帽

     義大利的西尼亞地區一直以製作與販售草帽而聞名於歐洲,而創立於十九世紀中期的Tesi正是其中的佼佼者之一。在二十世紀初之時,Tesi便已在國際上打響了名號,他們的草帽在歐洲與美國市場上取得了巨大的成功,讓當時的他們有足夠的資金去擴展旗下的製帽廠,這些製帽廠至今仍存在於原本的位置,並持續為Tesi生產高品質的草帽。

     不同時期的流行風潮也助長了公司的成功:十九世紀末至二十世紀初期是草帽最為盛行的年代,而真正的不同之處在於草帽的材質與織法,這恰好也是注重風格與品質的Tesi所擅長的,自1920年開始,巴拿馬草帽逐漸成為每位紳士衣櫥的必備單品,Tesi抓準了這個機會並開始專注於巴拿馬草帽的生產與製作,在市場上不斷地以極高的標準尋找品質最好的製作材料。

     二次世界大戰之後,帽子開始失去了它們的主導地位,人們不再將其當成是日常穿著的一部分,它們變成了特定社會階層在特殊場合使用的「飾品」,即便帽子的需求越來越小,Tesi還是持續地開發以毛氈與布料所製的帽子以滿足市場所需。

     時至今日,帽子變成了一種基礎的飾品,你可以在最有名的設計師及品牌的時裝秀上發現它們的蹤影,除了生產自家品牌的帽子之外,Tesi也替來自世界各地的客戶生產符合他們需求且高品質的商品,就如同他們在一百年前開始的一樣。

     Tesi was founded in the mid 19th century and was specialized in the making and selling of the straw hats for which the area of Signa is famous.

     At the beginning of the 20th century the company was internationally renowned. Their success in selling their creations in Europe and in the USA lead them to invest greatly in expanding their factory, which still today can be found in its original location.

     Various fashion trends helped the company flourish: straw hats were very trendy in that period but what made the difference was the type of materials used, and those were Tesi's priorities: style and quality. In the 1920's the Panama hat became a fashion must-have, and Tesi was clever to jump on this trend and specialize in making them, with a continuous and selective search for the highest quality materials on the market.

     After the Second World War, hats started to lose their prominent position in fashion. They were no longer considered an indispensable part of daily attire, becoming only an accessory for special occasions and for a certain social class. The demand for hats decreased, but the company introduced new lines in felt and fabric to meet everyday needs.

     Today, hats are a fundamental accessory; they can be found on the runways of the most famous designers and brands. In fact, besides their own collection, Tesi Hats also works with various clients in the production of personalized collections.

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